Who we are!
Justin Coble is the founder of Momentis. Over the past twenty years, he has led innovation and strategy work across Mars, PepsiCo, Newell Brands, Guardian Life, and IBM, where he served as Head of Innovation Design for the Americas.
He founded Momentis on a simple belief: human behavior is the starting point for everything worth building. But insight only creates value when it aligns with what an organization can realistically pursue, operationalize, and fund.
Momentis partners with organizations to create that clarity, so decisions are grounded, execution is aligned, and growth can move with confidence.
The philosophy that guides us
We turn human behavior into enterprise value.
Innovation starts with real human needs. But it only succeeds when it connects to how organizations work, how decisions get made, and what the business can pursue.
That is how momentum is created. Not through more ideas. Through clarity on where to play, alignment on what matters, and the confidence to move.
Our core principles
People First
Innovation starts with real human needs. Ideas only succeed when they solve a genuine emotional need or strengthen something people already do. Growing innovation means growing the people behind it.
Enterprise Value
Human insight only creates change when it connects to business reality. When insight informs strategy and strategy informs execution, innovation becomes something that lasts.
Growth Follows
Growth is not accidental. It comes from sustained discipline, where insight consistently translates into what an organization can execute and scale. When innovation becomes part of how teams work, it becomes repeatable.
Start the conversation!
Let's talk about how we can help you build clarity and confidence in the future you are trying to create.